AI at byJEMA – how we use it

When you visit our webshop, you'll see both traditional product photos and images created with the help of AI.

We use AI to show our products in different surroundings. This might be a planter in front of a modern house, an outdoor kitchen on a patio or a garden edging in a garden that doesn't actually exist.

It's a way to give you more ideas for how our products can be used and combined.

From our factory to the images on our webshop

All our steel products are designed and manufactured at our own factory in Denmark.

This means we have access to the finished products, product photos and technical drawings, which we can use as a starting point when working with AI.

We use the technology to change backgrounds, create new lifestyle images and show different arrangements.

Although we take care to represent our products accurately, AI can make mistakes. A corner might look different, a joint might be missing or the proportions might not be quite right.

We believe it's important to be open about this.

Which images can you rely on?

Our AI-generated images are there to inspire you, but they shouldn't be your only reference when considering a product.

If you want to see exactly how a planter is assembled, what the steel surface looks like or the precise dimensions of a product, please refer to our original product photos, technical drawings and product specifications.

These show you what you're actually ordering.

Being open about how we use AI

We want you to understand how we use AI in our visual content. That's why we're open about the technology, its possibilities and its limitations – both here on our webshop and in our marketing.

For us, it's not about making our products look like something they're not. It's about giving you more ways to imagine how they could look in your own home or garden.

AI can create the images. We make the products ourselves.